Vortex IQ is the AI Operating System for e-commerce.
One command centre that detects what is wrong across your stack, explains why, and helps you fix it safely. We are building the agentic commerce category: software that does the work, with a human approving every change.
Why now: merchants run more platforms, more connectors and more SKUs than any team can watch by hand, and AI answer engines now decide a growing share of discovery. The work has outgrown the dashboard. It needs an operating system.
Running a store should not feel like fighting fires.
We have lived the chaos, fixed the chaos, and built the AI system that stops the chaos.
Commerce teams are buried under fragmented tools, alerts they cannot act on, and changes they are afraid to ship. Our thesis is simple: the stack should run on one operating layer that watches every signal, explains the root cause in plain English, and acts safely on your approval. Detect. Explain. Fix. That loop is the product, and it gets sharper every time it runs.
Detect. Explain. Fix. The loop is the product.
One operating layer watches every signal, explains the root cause in plain English, acts safely on your approval, and remembers every decision so it gets sharper each run.
Nerve Centre
Continuous detection across your connectors. The eyes on every KPI.
Vortex Mind
The diagnostic layer. It investigates a moving number, explains the root cause, and remembers every fix so the AI OS gets sharper over time.
Ask Viq
The conversational interface. Ask in plain English, get an answer you can act on.
Vortex Agents
AI agents that monitor, analyse and act across the stack, safely and on approval, with staging, backup and one-click rollback (StagingPro and RollbackPro) keeping every change predictable.
Runs on BigCommerce, Shopify, Adobe Commerce and WooCommerce.
What the audits found.
Across more than 60 store audits we have surfaced 749 issues for merchants, and about 55% are resolvable agentically: approval-gated and reversible. That is the wedge. Merchants connect a store, see what is leaking revenue in plain English, then let the AI OS fix the safe ones.
Merchants and teams that work with Vortex IQ
“A genuine step change in how we run the store.”
Investors who know the category.
Vortex IQ is backed by Sure Valley Ventures and Techstars, and recognised across the AI and retail-tech ecosystem.
RAISE Your Hack 2025
Winner, Vultr Track and the Fetch.ai & Coral Protocol track, for Autonomous Agents from APIs, outperforming 922 teams among 6,000+ developers at the RAISE Summit, Carrousel du Louvre, Paris.
Watch the win (31:53) →Read: lablab.ai feature →RetailTech 50 (2026)
Ranked 16th, up from 20th in 2025, in Business Cloud's list of the UK's most innovative retail technology creators.
View 2026 list →View 2025 list →Focal W24
Demo Day.
The company, on the record.
Company
Vortex IQ Ltd. Registered in England and Wales, No. 14925424. VAT GB 459 547 641. D-U-N-S 230712948.
Headquarters
Brentford, London. Working with merchants worldwide.
Category
Agentic commerce: the AI Operating System for e-commerce. Runs on BigCommerce, Shopify, Adobe Commerce and WooCommerce.
Security
ISO 27001 certified. SOC 2 in progress. Approval-gated AI, staging-first, one-click rollback, full audit trail.
History
Founded June 2023 by the team behind 247 Commerce, an agency running BigCommerce, Shopify and Adobe Commerce stores since 2011 and winner of Adobe Commerce Rockstar 2023. 247 Commerce joined Vortex IQ as its managed-services arm in 2026. Read the story →
Want the longer version?
Read the full story, from 247 Commerce to the AI Operating System, or talk to the founding team.
